Finally, after a long sleep, rural areas seeking high speed internet connections can expect a boost in 2012. With more and more of the baby boomers reaching retirement and moving to the rural areas, the demand for satellite high speed internet has increased tremendously. In recent past years, this has become a challenge for companies providing not only internet service, but fast internet service.
For the moment, satellite internet and high speed services remain a niche market. Only about a million rural subscribers receive these services currently. However, there are approximately 10 million homes without internet service. But, the baby boomers expect to change all of this as the rural areas become more developed. The slow dial up services currently available in some rural areas will become a thing of the past. For those of us living in largely populated areas, it’s almost unimaginable that the slow dial up services still exist.
The challenges that rural areas currently face with access to high speed internet services are many. One major problem for providing service to the rural areas is the cost. These rural areas up until recently were considered under populated. In order to provide these under populated areas with terrestrial high speed internet, it would require a costly infrastructure. The lack of people and homes in these rural areas up until recently did not reveal to most service providers that there could be the possibility of profit. Therefore, it is bad business on the part of most high speed internet companies.
However, some wireless high speed internet providers did find a way to get service to the rural areas, through satellite broadband connection, once again the cost was prohibitive to many consumers. That’s because many companies that provided this service passed the cost of the equipment on to the end user. In addition to the high monthly service cost, many consumers ended up going right back to the old dial up connections.
However, thanks to the baby boomers and the almost 10 million rural area homes existing without internet or still using the antiquated dial up service, many high speed providers are seeing an increase in demand. This increase in demand means that these once under populated rural areas are going to have much better choices. This also means that, high speed internet and high speed satellite companies are going to start competing more heavily against each other for a market of consumers that are virtually untapped.
We can expect that by the year 2012, we will see development and building while high speed internet providers and satellite companies install equipment in places where they were once unwilling to go. Rural areas will no longer be the unforgotten market and will have many options and choices. The satellite high speed internet companies will however have a good head start. These are companies that were willing to provide the service when others were afraid to take the risk. Additionally, they provided service at an affordable price to the consumer.
So, we can look forward to the year 2012 as being a signature year for rural areas and those baby boomers looking to leave the modern conveniences of the urban life. However, just because they are abandoning the rat race of the urban city areas for the calm serenity of the rural areas and country life, it does not mean that they intend to part with all modern conveniences. After all, some things we simply can’t do without and high speed internet is one. Just like innovation paved the way for new technology in the area of high speed internet services, the inability for the baby boomers to part with the modern conveniences of urban life and the immediate gratification of fast internet services will pave the way for the rural areas to completely step into the 21st century.